One principle.
Three scales of operation.

You shoot, you direct, you carry the bag. You hire crew per job. You're the one who has to decide whether a day rate is actually paying for itself once the gear amortisation and the night-rate gaffer are honest in the maths.

• 01Catalogue your kit once. Day, 3-day, week rates. Purchase price for break-even.
• 02Build a quick budget per enquiry. Drag the profit slider, see what holds.
• 03Send the PDF. Your dayrate stays in your kit; the client sees a price.

→ Most jobs fit comfortably inside the Free plan.

Three to six core, a stable of trusted freelancers. Two jobs overlap and somewhere on the second one a gaffer slid into night rate that no one captured in the budget. The margin is fine — until it isn't.

• 01Producers build budgets. Freelancers see only the shoots they're on.
• 02Assign crew to shoot days; the budget's day count reflows automatically.
• 03Track everything by status — confirmed vs quoted vs draft, at a glance.

→ Pro covers the team and a busy month of projects.

Several producers, a big gear room, a steady pipeline. The quoting needs to be consistent across producers — same crew rates, same transport rules, same handling fees. And nothing leaks margin in the client-facing doc.

• 01Unlimited projects, gear and seats. White-label client PDFs.
• 02Standardise crew roles and transport rules across every quote.
• 03Spin up a second workspace if you run separate labels under one roof.

→ Studio removes every cap.